Last fall, Hurrdat moved into the Candy Factory building in the Haymarket on 8th and P.
Citing the success of other tech companies in the area like Nebraska Global and Hudl, both located in the Salvation Army Building across the street, Founder/CEO Blake Lawrence said the area has a lot to offer.
“One of the number one reasons we moved downtown was because of the thriving community here.”
Another draw to moving to the Haymarket was the proximity to one of their biggest clients, Husker Sports Marketing, located just two floors above them.
With dozens of clients, Hurrdat has had a variety of experience in helping businesses around the region establish a strong social media identity. Their business model is comprised of two parts: agency services and their athlete platform.
“Our agency services strategy consists of creating top-quality content, interacting with customers when they have questions, and measuring everything. That’s where the whole process starts.”
While they specialize in all types of social media, Lawrence said they mostly deal with the big two.
“Our bread and butter are where the people are at, and that’s been Facebook and Twitter.”
In addition to their agency services, they also provide an athlete platform in which they’ve proven themselves to be a go-to for any business looking to contract former Husker players or professional athletes around the country to endorse a product or service via social media.
“Athlete endorsements add credibility, you reach a ton of people and you get a lot of customers, but they’re very difficult to attain and can be very frustrating to execute. This is why we’re making athlete endorsements as easy as buying a book on Amazon. If I want to reach someone in Alabama, I search ‘Alabama,’ and our software pulls up all the pro athletes there, and then they can add them to their cart.”
The name of the company Hurrdat is a modern take on the phrase heard that, an expression Lawrence said is commonly used when people are discussing something they’ve learned or were made aware of through media.
You’ve heard that social media is important for a business. You’ve heard that regularly interacting with the target market will help a business succeed. And now you’ve heard that Hurrdat can help your brand create that dialogue and effectively manage all of your social media needs.
To learn more about Hurrdat, visit Hurrdat.com, Facebook.com/Hurrdat.
Recent and ongoing developments spotlight the reoccurring vitality of downtown Lincoln:
Last month resulted in a large amount of building improvements and alterations, leading to an investment of $1,107,591 in downtown construction projects. This includes $30,000 worth of retail enhancements, $30,000 worth of residential enhancements, $1,000,000 worth of office or professional building improvements, and $47,591 worth of non-residential structural enhancements.
Founded in 1967, the Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown. Our vision is to create an energetic downtown environment where we live, learn, work, invest and play. DLA has evolved into a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy.
For a complete listing of downtown businesses, events and residences visit downtownlincoln.org.
‘Like’ us on Facebook at facebook.com/downtownlincoln.
|05/27 - 12:00 am||
VictoryQuest 2nd Annual Quest for the Vets 5k Obstacle Course Run
Lincoln, Lincoln NE
|05/27 - 1:00 pm||
Victory Quest Announces ‘Quest For The Vets’ 5k Challenge Event
Camp Gargano, Lincoln NE
|05/29 - 11:30 am||
City Impact Homes LLC – Grand Opening
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