How to Write a Great Press Release

What people don’t know is what topics make good press release.

31 Possible Press Release Topics
Of course there are many more!

1.    New product or service or use of
2.    New website or significant upgrade
3.    New business or location
4.    Making a charitable contribution
5.    Starting a new sister company
6.    Receiving an award or reporting an accomplishment or endorsement
7.    Celebrating company anniversary (e.g. 5 years in business)
8.    Opening a new office or relocating your office
9.    Changing the company name
10.    Changing a product name
11.    Signing a large, well-recognized client
12.    Hosting a seminar or teleseminar
13.    Sponsoring an event or team
14.    Partnering with another business or organization
15.    Hiring a new executive, personnel change or changing ownership of the company
16.    Developing a new technology or unique procedure for your industry
17.    Rebranding or reorganizing your business
18.    Hosting a major contest, sweepstakes or promotion
19.    Announcing special events
20.    Offering internship program or scholarship
21.    Hosting a tour of your facilities
22.    New certifications and credentials achieved by your staff
23.    Providing pro bono work
24.    Launching a referral rewards / affiliate program
25.    Speaking at a conference or event
26.    Taking major steps to go “green”
27.    Filing or Being Awarded a Patent
28.    Merger or acquisition or expansion
29.    Celebrating an important milestone (e.g. one millionth customer)
30.    Exhibiting at a trade show
31.    Securing business funding or credit (e.g. VC or angel investment)

All press releases should include the following.

Who, What, When and Why

-Headline – Company name and topic and keywords
-Body – The meat of the information
-The basics of your business history
-Contact information, including phone, email and website address

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