JMISKO surgical design md opened in 2009 with the mission to take an intelligent approach to health and beauty - one in which relationships and trust are as important as the innovative procedures they provide. Under the backdrop of chic and modern styling, clients of JMISKO surgical design md enjoy the best of boutique spa service and the latest in aesthetic procedures - all in one practice. Esthetician services include hydrafacials, chemical peels, microdermabrasion, European facials, facial and body waxing, UV free spray tanning, and make-up application. Physician services include injectable treatments (Botox, fillers, etc), laser liposuction, weight loss, facial resurfacing/rejuvenation, leg veins, eye lifts, scar revision, liquid facelifts, non-surgical nose (rhinoplasty), and more.
Who are the owners/important executives? - Dr. Justin D. Misko owner and operator, graduated at the top of his class with a Bachelor of Science in Human Biology and Chemistry from Chadron State College, later earning a Doctor of Medicine from the University of Nebraska Medical Center where he also served his residency. Dr. Misko plunged deeper into the art of esthetic medicine by way of a specialized training program alongside other greats in the fields of plastic and reconstructive surgery and cosmetic dermatology. Among his professional memberships are the American Medical Association, the American Academy of Aesthetic Medicine, The American Society of Laser Medicine and Surgery and the International Society for Hair Restoration Surgery.
What do you think makes you different from other companies similar to yours? - Dr. Misko is not only the physician on staff, but he owns the practice, so it is in his best interest more than ever to ensure that every patient that walks in the door is treated with respect and professionalism and is fully educated on the services and products they are receiving. The staff at JMISKO believes the relationships they build are as important as the innovative procedures they provide.
What do you like about doing business in Lincoln? - Dr. Misko loves Lincoln because you get the best of both worlds; all of the “city” amenities with the small town feel. Since Lincoln is somewhat “untouched” in the area of aesthetics, Dr. Misko welcomes the opportunity to help people by boosting their self-esteem in an area in which they may have felt they didn’t have any options before.
What kind of community organizations/groups are you involved with? - Lincoln Chamber of Commerce
Do you have a business philosophy or mission statement? - Building a Reputation on Integrity
What changes have you seen in the industry and your company in the past few years - It is obvious that the economy is having an impact on the aesthetic medicine industry: It’s the “Lipstick Effect” in Aesthetic Medicine, a phrase coined by Leonard Lauder, Chairman of Estee Lauder, who saw a huge jump in lipstick sales after September 11th. During times of economic uncertainty, consumers load up on affordable luxuries as a substitute for more expensive items. For aesthetic medicine, the lipstick effect manifests itself in patients choosing laser-assisted liposuction over surgical liposuction or dermal fillers and Botox over face lifts.
What do you see happening with the business in the next five years? – Minimally-invasive anti-aging procedures will continue to secure the majority of the aesthetic medical procedures’ market over more invasive, expensive and risky surgical offerings. People generally desire to look 10 years younger, and minimally-invasive procedures can achieve this desired outcome. During hard economic times, men and women look to non-invasive cosmetic treatments such as Botox Cosmetic, Dermal Fillers and Skin Rejuvenation as a means to feel and look better about themselves both physically and emotionally without having the high costs of surgical options.
What was the biggest turning point in your business? - Staffing! We have finally found the right individuals to take care of our customers/patients. They are well trained, trustworthy, helpful, friendly, intelligent, courteous and kind. Also, our move to Village Gardens and the opening of our state of the art facility has opened the door for us to fully maximize the world of aesthetics in our practice.
What is the most unique or interesting thing about your business that most people don’t know? - The fact that we can do so much so easily, with minimal downtime and with minimal expense compared to the risky surgeries. The name “surgical design” doesn’t mean that’s all we do. We have make up, medical grade skin care, massage and esthetician services too.
What is one goal for your business that you have yet to accomplish? - Dr. Misko’s main goal is making sure the community of Lincoln is well educated in the area of aesthetics. He focuses with every client on making sure that they are aware of all of their options understand the procedures and are confident in the decisions that they are making.